Many engineers see LinkedIn as just an online resume or a backup for job searching. They might only update it every few years when they’re looking for a new job, and that’s about it. On the flip side, product managers, startup founders, and marketers are actively creating their brands, sharing valuable insights, drawing in job offers, and expanding their audiences daily.
You, however, could be doing one (or maybe all) of these things:
- Only share updates when you’re looking for a job
- Use a headline like: ‘Software Engineer at [Company]’
- Focus on listing your responsibilities rather than your achievements
- Post links without any explanation, and avoid interacting with others
- The downside? You end up being unnoticed
The LinkedIn algorithm prefers engagement, authenticity, and networking over being perfect and formal.
Here’s How You’re Doing It Wrong (and How to Fix It)
1. Your Headline is a Missed Opportunity
What you’re doing:
“Lead Software Developer at ABC Corp”
Why that’s wrong:
This explains what you do, but it doesn’t show how you assist or why it matters to them.
Fix it like this:
Creating scalable backend solutions in Go | Over a decade in FinTech | Let’s chat about system architecture
2. You're either not sharing anything or you're sharing the wrong things.
What you’re doing:
- Giving company updates without any background info
- Sharing tech articles without adding your thoughts
- Not posting anything at all
Why it’s wrong:
You’re missing out on joining the discussion, establishing your credibility, and giving LinkedIn a reason to promote your posts.
Fix it like this:
- Quick takeaways from your recent project
- Including the blunders you encountered and the lessons learned
- Trends you’re keeping an eye on in your industry (like ‘Why every backend engineer should get to know LLM APIS’)
- Tips for junior developers, some book or tool suggestions, and your insights
You don’t have to be a big thinker; just show up and lend a hand.
3. You're not interacting with others
What you’re doing:
- Just mindlessly scrolling
- Perhaps just hitting like on some posts
- Not saying a word
Why it’s wrong:
Comments are the place to get noticed. Every insightful comment you make showcases your name and headline on someone else’s post.
Fix it like this:
Take 10 minutes each day to leave thoughtful comments on 3 to 5 posts.
- Engineers you look up to
- Industry leaders in your field
- Dream companies you’d want to join
Share thoughts that contribute something meaningful, not just a simple “Great post!”
Engage like a human, not a bot.
4. You're not creating a network, you're just collecting contacts.
What you’re doing:
- Accepting friend requests but never reaching out to anyone
- Not engaging with new folks unless you meet face-to-face
- allowing your network to become stagnant.
Why it’s wrong:
Your network should be dynamic, growing, and full of opportunity.
Fix it like this:
Start connecting with:
- Engineers in your field (same tech stack, similar career level)
- Team leads, startup founders, hiring managers,
- insightful commenters you frequently encounter.
Your next job, cofounder, or mentor could be just a message away.
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